Business Community Organizations 

Lil’ Ice Cream Dude Sweetens Athens

Beau Shell, 13, owner and CEO of Lil’ Ice Cream Dude, from Athens, Georgia, poses in front of his popsicle truck in, Athens, Georgia, on Tuesday, September 19, 2017. Beau serves ice cream in his truck to the sweet-toothed community of Athens, Georgia. (Photo/Elizabeth Milano, eam60605@uga.edu) ATHENS, Ga. – Beau Shell, 13, better known as Lil’ Ice Cream Dude, has made a name for himself in the sweet and creamy business world as the youngest entrepreneur in Athens, Georgia. On his eighth birthday, Beau received a small makeshift ice cream…

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Business Education Health 

Athens Students Succumb to Social Anxiety Through Technology

ATHENS, Ga. — According to a short survey carried out by the authors of this article, students in Athens have fallen victim to the effects of social media, which have manifested through the emerging prevalence of technological dependency within the millennial generation. Out of 73 surveyed students at the University of Georgia, 90.41 percent of participants admitted to sleeping with their phone next to their bed. A staggering 76.71 percent felt that technology had taken hold of their lives. The above image depicts two pieces of data collected from 73…

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Entertainment News 

UGA Experts Claim Experiential Marketing Creates More Demand

ATHENS, Ga. – University of Georgia marketing experts stress that unique social media tactics from music artists can earn them higher rankings. In August 2017, music artist Taylor Swift blacked out all of her social media and posted unexplained videos of snakes to her Instagram. This was to build anticipation for her new album which is set to come out in November 2017. President of UGA’s American Marketing Association, Sabrina Hand, described this tactic as “Experiential Marketing,” a method that engages the audience to participate and connect with the artist. “This…

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