Entertainment News 

UGA Experts Claim Experiential Marketing Creates More Demand

ATHENS, Ga. – University of Georgia marketing experts stress that unique social media tactics from music artists can earn them higher rankings. In August 2017, music artist Taylor Swift blacked out all of her social media and posted unexplained videos of snakes to her Instagram. This was to build anticipation for her new album which is set to come out in November 2017. President of UGA’s American Marketing Association, Sabrina Hand, described this tactic as “Experiential Marketing,” a method that engages the audience to participate and connect with the artist. “This…

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Education Entertainment Uncategorized 

Georgia’s Entertainment Industry Brings On-Set Opportunities for UGA

Athens, Georgia – The state’s thriving entertainment industry has increased the amount of on-set opportunities for University of Georgia [UGA] students and faculty, and grown an interest for those interested in the field to stay in Georgia post-graduation, according to UGA professors and undergraduates. The peach state’s production of television and film has earned third place worldwide behind Los Angeles and the United Kingdom, according to a 2015 study by FilmL.A. Inc., the official non-profit film office for L.A. George Contini, UGA Associate Professor in the Department of Theatre and Film…

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