December 7, 2017 – Digital Storytelling

Lil’ Ice Cream Dude Sweetens Athens

December 7, 2017December 7, 2018 Marielle WilliamsAthens, BrandBank, business, Children's Healthcare of Atlanta, Entrepreneur, Georgia, Greek Life, Ice Cream, Lil' Ice Cream Dude, UGA, UGA Football, UGA Miracle0 comment

Beau Shell, 13, owner and CEO of Lil’ Ice Cream Dude, from Athens, Georgia, poses in front of his popsicle truck in, Athens, Georgia, on Tuesday, September 19, 2017. Beau serves ice cream in his truck to the sweet-toothed community of Athens, Georgia. (Photo/Elizabeth Milano, eam60605@uga.edu) ATHENS, Ga. – Beau Shell, 13, better known as Lil’ Ice Cream Dude, has made a name for himself in the sweet and creamy business world as the youngest entrepreneur in Athens, Georgia. On his eighth birthday, Beau received a small makeshift ice cream…

Business Education Health

Athens Students Succumb to Social Anxiety Through Technology

December 7, 2017December 7, 2018 Alexa GilomenAddiction, Athens, college, Computer, Depression, Facebook, Generation Y, Instagram, Iphone, Mental Illness, Millennials, social media, students, Technology, Tumblr, Twitter, UGA, UGA Students, University, Youtube0 comment

ATHENS, Ga. — According to a short survey carried out by the authors of this article, students in Athens have fallen victim to the effects of social media, which have manifested through the emerging prevalence of technological dependency within the millennial generation. Out of 73 surveyed students at the University of Georgia, 90.41 percent of participants admitted to sleeping with their phone next to their bed. A staggering 76.71 percent felt that technology had taken hold of their lives. The above image depicts two pieces of data collected from 73…

Entertainment News

UGA Experts Claim Experiential Marketing Creates More Demand

December 7, 2017December 7, 2018 Kathryn Kostovetsky & Mackenzie Eldridge2 chains, 2 chainz, abigail castro, album, ambiguous, american marketing association, Athens, athens ga, Athens-Clarke County, Atlanta, audience, billboard 200, caroline stroud, charts, communications, cool, digital media, Education, engaging marketing, experiential marketing, Facebook, Georgia, Instagram, instagram page, interactive marketing, marketing, Millennials, music, music artists, norm, photo op, pink trap house, pretty girls like trap music, promotional period, promotions, rankings, reputation, sabrina hand, snakes, social media, social media tactics, taylor swift, trap house, Twitter, UGA, uga marketing, uga marketing experts, unique, unique marketing, University of Georgia, unusual0 comment

ATHENS, Ga. – University of Georgia marketing experts stress that unique social media tactics from music artists can earn them higher rankings. In August 2017, music artist Taylor Swift blacked out all of her social media and posted unexplained videos of snakes to her Instagram. This was to build anticipation for her new album which is set to come out in November 2017. President of UGA’s American Marketing Association, Sabrina Hand, described this tactic as “Experiential Marketing,” a method that engages the audience to participate and connect with the artist. “This…