Entertainment News 

UGA Experts Claim Experiential Marketing Creates More Demand

ATHENS, Ga. – University of Georgia marketing experts stress that unique social media tactics from music artists can earn them higher rankings. In August 2017, music artist Taylor Swift blacked out all of her social media and posted unexplained videos of snakes to her Instagram. This was to build anticipation for her new album which is set to come out in November 2017. President of UGA’s American Marketing Association, Sabrina Hand, described this tactic as “Experiential Marketing,” a method that engages the audience to participate and connect with the artist. “This…

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Business 

Two Athens Businesses Outlast The Competition

  ATHENS, Ga. – The Mayflower Restaurant and The Morton Theater are among rare businesses in Athens that have survived major recessions. The Mayflower Restaurant, which has been in continuous operation since 1948, has stayed open longer than all of its competition. Ricky Vaughn, the owner for the last 45 years, said he has done so by building up a committed core group of customers. “We got people in here that have been eating here for 40 years,” Vaughn said. “That’s the tradition for them. Coming to the games. Coming…

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Community Education 

Elementary School Boy Finds Leadership Through Athens Mentor Program

ATHENS, GEORGIA. – Quienteze, a first grader at Barrow Elementary School, polished his manners and respect after a year of involvement in the Clarke County Mentor Program (CCMP). Before Quienteze entered the program, he struggled with following directions according to Caryn Demarest, his physical education teacher. Greg Waddell, Quienteze’s mentor, said his mentee has really grown into a vibrant young boy. For the protection of the child, the program has chosen to omit the last name of Quienteze.  “I know that he looks forward to his mentor being there. We have…

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News 

American Lunch Fed Thousands Last Year

ATHENS, GEORGIA — American Lunch, a mobile soup kitchen powered by 5 Bar restaurant, served over 7,800 lunches in the past year to the needy members of the Athens community. The idea of American Lunch was born in Tuscaloosa, Alabama as a school project and grew to reach six locations across the Southeast. The organization reduces food waste by repurposing food from 5 Bar to create healthy and “hearty” soups for people in need. Along with serving soup, American Lunch also serves iced tea, water, and bread. “It’s a great way…

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Education Entertainment 

Women in Athens Music Push Back on Industry-level Inequality

  Women in Athens local music say they are not exempt from the sexism that permeates the music industry on a national level, however, the rich community built amongst these women involved in local music provides a unique and collaborative support system. “There are a lot of male musicians here, and a lot of them tend to be bands,” said Sarah Zuñiga, a self-described “indie-folk” artist who performs primarily as a solo act. At times, this plethora of male artists can work to her advantage, she said, as local venues…

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News 

Athens’ Homeless Rates Drop, But Root Causes Remain

The Reality of Homeless Rates Despite the collaborative shelter and service relief efforts, Athens, Georgia has just 17 fewer homeless in 2016 due to the difficulty in addressing homelessness’s root causes. According the US Department of Housing and Urban Development’s (HUD) 2016 Homelessness Point in Time Count (PIT) conducted for Athens-Clarke County, the total number of homeless individuals dropped from 247 persons in 2014 to 225 persons in January 2016. Clarke County sits among 11 other counties reporting the highest numbers of homelessness in the state. The Georgia Department of…

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